Here's some key elements you should be following to run a successful ad campaign and pre qualify your leads:

Make your video like the rest of the organic social media content out there. Use fast cuts, captions, and visuals to capture the viewers retention.

Address your ideal clients in the video. Are you targeting beginners, athletes, or busy professionals? Create a message that appeals specifically to them. Mention some of their potential pain points, then transition to tell them what you can do to help them achieve their fitness goals.

Don’t over-niche your audience targeting with small age ranges and detailed interest targeting, it's important to leave your targeting broad and let Facebook's algorithm figure out who best to target. One mistake many gyms make is using Advantage+ Audience as this may end up targeting people outside your gym’s local area, wasting your money.

Create multiple variations and see which one performs the best after a few weeks of testing. Try different ad creatives and text and make sure to only change one thing at a time.

Once you’ve captured someone's interest you also need to capture their information..